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Now this is a start-up! Something that is basically not Instagram.
Quoting from the article, ‘That’s in contrast to the mantra that all of the young talent and investors are flocking to a flood of startups building decidedly less world-changing products, like social chat and photo-sharing apps.’

Gigaom

When energy software company Opower starts trading on the New York Stock Exchange, most likely Friday morning, it will show how young tech entrepreneurs can tackle meaningful problems — like energy efficiency and climate change — and still achieve the Silicon Valley dream of financial success. That’s in contrast to the mantra that all of the young talent and investors are flocking to a flood of startups building decidedly less world-changing products, like social chat and photo-sharing apps.

Opower’s founders — friends Alex Laskey and Dan Yates — are the poster children for this seemingly growing meaningful tech movement. They founded the company in the spring of 2007 and back then it was just an idea to shed light on peoples’ energy data, which became a little startup called Positive Energy. They changed the name two years later after raising venture capital money and bringing in their first 20…

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